A trophy in the wall cabinet

Audi has bought Ducati. I don't really know why or what difference it makes as it seemed Ducati was doing ok, as was Audi. I like Audis, and I like a few of the new Ducatis. I suppose if you're really excited by business takeovers, you might find some interest in the story. 


So here's a quote from the BBC website instead: 


However, one expert has questioned the wisdom of the purchase.


"I can't think of a concrete reason for Audi to warrant a business case for buying Ducati," said Stefan Bratzel, director of the Center of Automotive, at the University of Applied Sciences in Bergisch-Gladbach.


"Ducati does not enhance Audi's business model in any way, it is just a trophy in the wall cabinet."