Thursday, 19 April 2012

A trophy in the wall cabinet

Audi has bought Ducati. I don't really know why or what difference it makes as it seemed Ducati was doing ok, as was Audi. I like Audis, and I like a few of the new Ducatis. I suppose if you're really excited by business takeovers, you might find some interest in the story. 

So here's a quote from the BBC website instead: 

However, one expert has questioned the wisdom of the purchase.

"I can't think of a concrete reason for Audi to warrant a business case for buying Ducati," said Stefan Bratzel, director of the Center of Automotive, at the University of Applied Sciences in Bergisch-Gladbach.

"Ducati does not enhance Audi's business model in any way, it is just a trophy in the wall cabinet."

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