Thursday, 21 February 2013
Well, we've been working our thermal little socks off the last few weeks to get everything put in place, but we're now pleased to say that we are now offering subscriptions for issue 5 to 8 of ITALIAN MOTOR.
It might seem that it had gone all quiet at ITALIAN MOTOR H.Q., but if you regularly check this blog or Facebook page, you'll know that we've never been away - but negotiating the choppy waters of global recession to pick a good time to offer subscriptions for the next four issues of ITALIAN MOTOR magazine, and that time is now. This is bare bones direct-to-reader publishing, and there is certainly no corporate cash cow to pay for the time and dedication that it takes to put an issue together.
Simply put, if each one of our readers that has bought and appreciated Issues 1 to 4 of the magazine also buys a subscription for Issues 5 to 8, ITALIAN MOTOR has a solid and exciting future on which we can build, develop and progress the magazine - and of course get new issues out to you quicker and more regularly. It's simple economics - the more people that subscribe, the more issues of ITALIAN MOTOR we can put together for your delectation and reading pleasure.
More concise words, professional journalism with insight, fantastic photography and clean original design. More hardcore Italian motorcycles from old (1912 Frera) and to the new (latest Guzzi California 1400), and of course, a hand-picked and handsome Italian four-wheeler every issue. More talented and like-minded people who build specials in their sheds and garages. More getting our hands dirty and making pitiful progress on our own Italian bikes and projects. Real stories from Italy from personal friends and hard-earned contacts, built up and nurtured whilst living there for many years - we have family there!
We speak, listen, learn and question in fluent Italian, so there' s nothing lost in translation. Articles and tests are written first-hand by the person you actually see photographed riding and experiencing the motorcycle. Just good, honest independent journalism and stripped-back publishing with passion - not rehashes of history from the well-thumbed reference books you've already got on your shelf, and you've already read 25 times.
ITALIAN MOTOR is authentic as it comes - but it is definitely a case of use it, or lose it.
ISSUE 5 is already printed up and waiting to be mailed out priority to subscribers. It's a one-off single payment for all four issues 5 to 8 which includes all mailing costs - simple - and no stupid and complicated recurring payment profiles (thanks for nothing PayPal..).
We've also upgraded our online store, so if you can't wait any longer, you can subscribe here: ITALIAN MOTOR store - and contact us for any reason here
That's it. Thanks for your support...
Friday, 8 February 2013
They've put together a really nice clean layout, and used the excellent photos (taken one cold February) by ace snapper Matt C. We'll put the article in ITALIAN MOTOR in a future issue.
If you like Ducatis, try and get a copy of Mondo Ducati which features, as the title suggests, only Ducatis. And you can practice your Italian too...
Wednesday, 6 February 2013
But seriously, unless you're one of those cash-rich collector types that buy up bikes as investments or furniture, would you spend 10,000 euros plus to buy a bike via a website, and also accept that the manufacturer 'reserves the right to make modifications to technical characteristics, equipment and outfits withput prior notice'? Just reading the small print in the general terms of sale makes my eye hurt, much less my brain.
Or maybe buying motorcycles is going the way of buying CDs, books and much else. Click and buy.
We're all for Morini, which is a historic marque, and respect the people that have paid for the name, and put their cash into the business, which despite producing some excellent machines, didn't work the first time a few years ago. But is it a business model that will work long-term?
Anyone out there bought a 'new' Morini? We'd be fascinated to hear from you...