Understandably, it doesn't look like much presently, does it? Like one of those sort of 50/125cc moto motard type things they make for teenagers to look cool on. Moto.it reckon the motor is a 696 or 796cc unit from the entry level Monster. Impossible to comment on any styling at present, though hope it's not going to have that awful headlamp, and will favour spoked wheels over cast.
The biggest shame for us is that it's not going to be a single cylinder motor. Maybe you just won't get enough power from an air cooled 600/750cc single cylinder engine or get around Euro pollution restrictions, and to consider water-cooling would be a travesty. It's understandable that Ducati don't want to invest millions in setting up tooling etc. to do this, but with a V twin motor in reality it'll be a Ducati Scrambler inspired by name only. It'll have to look like something special to really distinguish it from the myriad of Ducati Monster models you can buy nowadays.
We've a got Alan Cathcart's full feature and road test on Umberto Borile's Scrambler coming up in Issue 6, so read that, then consider where Ducati should go with the Scrambler.