Sergio Farina, or Sergio Pininfarina as he became in 1961, changing his surname by way of government degree to honour his father, has died aged 85. Legend and genius are both names that can in this case be used to describe the man who took industrial automotive design to another level, and a recognisable look that was always 'Made in Italy'.
Read more about Pininfarina and his family's work at the Pinifarina website here
If you're in London, there's an exhibition on Pininfarina design at the Italian Cultural Institute runnung currently and which ends on July 15th. More info here
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